About

The agency we couldn’t find.

Vantice exists because most agency pricing rewards the wrong thing. We built the agency we’d want to hire ourselves: plain English, counted results, and a fee that only grows when your business does.

01 The story

Most agencies earn more when you spend more.

Think about what percentage-of-spend pricing rewards. The agency’s fee goes up with your budget, whether or not your phone rings. Push the client to spend more, earn more. It’s the industry standard, and it’s backwards.

So we priced Vantice the other way round: a flat monthly fee, plus £2 for every qualified lead we send you. Not clicks. Not impressions. Leads — counted by call and form tracking, attributed to the exact keyword that caused them. When the leads stop, so does most of our income. That keeps us honest in a way no contract ever could, which is also why we don’t ask for one.

We work with local service businesses because that’s where Google Ads genuinely earns its keep: someone’s boiler breaks, their car fails its MOT, they need a solicitor — they search, and the business at the top gets the call. Our job is making sure that’s you, at a cost per job that makes sense.

02 What we believe

Six things we won’t budge on.

Counted, not estimated

Every call and form is tracked back to the keyword that caused it. When we say your ads produced 34 calls last month, that’s counted, not guessed.

Plain English

Your report tells you what you spent, what came in, and what each enquiry cost. If a sentence needs a marketing dictionary, we rewrite it.

Your account is yours

Campaigns, keyword lists, conversion history — all built in your account, in your name, from day one. Leave, and you keep the lot.

No lock-in

Month to month, cancel any time. You should only be paying if it’s working for you.

One service, done properly

We don’t upsell SEO, social or logo redesigns. Google Ads lead generation is the whole job, and it gets our whole attention.

Honest budgets

We’ll recommend a realistic spend for your services and area before you commit to anything — and tell you honestly if we don’t think ads are right for you yet.

03 The people

Analysts, not account juniors.

Your account is run by Google-certified analysts — people who make the decisions, not pass them up a chain. You get one dedicated account manager who knows your business, answers your questions, and sends you a monthly report you can actually read.

Backed by our own platform

An internal platform checks over 1,250 data points across your account every day, flagging opportunities and waste for our analysts to act on sooner than a monthly review ever could.

Optimised for enquiries

We optimise for booked enquiries and cost per lead. If a change won’t move one of those two numbers in the right direction, we don’t make it.