“After just 2 months our ROAS is sat at 3.8×. That’s incredible.”
Michael G.Renova Construction
Google Ads for law firms
We run Google Ads for law firms, getting you in front of people searching for a solicitor right now, and turning those clicks into new client enquiries.
“You’ve absolutely smashed it.”
Contact us now to book a free strategy review call. We’ll go through what’s best, what to avoid, and expected results for your business.
01 The case
average conversion rate for legal services search ads.
WordStream / LocaliQ 2026 Benchmarksaverage cost per lead for legal services, the highest of any industry Google tracks. Waste hurts more here than anywhere, and cutting it is most of the job.
WordStream / LocaliQ 2026 Benchmarksin revenue for the average UK business, for every £1 spent on Google Ads. Well-performing campaigns often see up to £3–£6 return.
Google Economic Impactof clicks from people ready to act go to paid ads, not the organic results below.
WordStreamThese are industry benchmarks. Your own statistics depend on your services, your area and your competition.
02 Pricing
Most agencies charge a percentage of your ad spend. Think about what that rewards: the more you spend, the more they earn, whether or not your phone rings. We charge a base monthly fee plus £2 per qualified lead instead. That keeps our incentives aligned with yours. We grow only when you grow.
Management fee
+ £2 per qualified lead
Ad spend is separate and paid directly to Google.
What’s included, every month
Month to month, cancel any time. You should only be paying if it’s working for you.
Get your free reviewMost clients we work with spend £500–£900 a month with Google on top of our fee. We’ll recommend a realistic number for your services and area in your free review, before you commit to anything.
03 The service
Every part of the service is built to get you qualified client enquiries.
This is the core of our methodology. We optimise towards getting you leads, not clicks. The only way to know what works and what doesn’t is to track each lead that came in from ads and exactly which keyword caused it.
A litigation client is worth more to you than a one-off consultation. We weight spend towards the practice areas, searches and postcodes that fill your caseload with profitable work, and pull it back from the ones that don’t.
Left alone, Google will happily spend your money on “paralegal jobs near me” and “free legal advice forum”. We check your search terms often and block anything that will never become a booking.
Some clients speak to a couple of firms before they commit. Remarketing keeps you in front of the ones who visited and left, so when they’ve finished looking, you’re the firm they come back to.
A good ad pointing to a page that won’t convert is money down the drain. We provide site audits, heatmaps and session recordings that show us where your site is losing the traffic we bring, so we can tell you exactly what to fix between the click and the enquiry.
One person who knows your account, and a monthly report: what you spent, what came in, what each enquiry cost. Any questions? Ask anything, any time.
04 Process
The form takes two minutes. You’ll hear back within one working day.
We talk through your goals and your market. If you already run ads, we’ll go through the account and tell you honestly what’s working and what could be better.
A written summary of the call, a growth plan for the year ahead, and a secure payment link.
Direct debit set up, tracking installed, campaigns built and live. You’ll know your go-live date before we start.
A proven methodology.
It works as a loop, not a one-off setup. Long-tail targeting brings in searches with real intent to book. Maintained negative keyword lists cut the waste before it spends your budget. Full tracking on every call and form means we know exactly which keyword produced which job. That data runs through our specialist tools and trained eyes, so the account keeps improving, week after week.
Google-certified analysts make the decisions, supported by an internal platform checking over 1,250 data points across your account every day, helping our analysts spot opportunities sooner.
We optimise for booked enquiries and cost per lead. If a change won’t move one of those two numbers in the right direction, we don’t make it.
05 Reviews
“After just 2 months our ROAS is sat at 3.8×. That’s incredible.”
“Really happy with the management and expertise on our campaign.”
“You’ve absolutely smashed it.”
“Working in such a niche market, we didn’t expect much, but Vantice has really helped us find room to grow.”
06 FAQ
Yes, always. We never touch your ad budget or take a cut of it. You pay Google directly for clicks; you pay us to build and run the campaigns well. Most clients we work with spend £500–£900 a month with Google on top of our fee.
You can cancel any month. There’s no contract keeping you in if it’s not working. The free review will also give you a realistic idea, before you spend a penny, of what a monthly budget for your services and area should return.
Call tracking. Visitors who arrive from an ad see a different phone number, one that rings your normal line but records the search that brought them in. Forms are tracked the same way. So when we say your ads produced 34 calls last month, that’s counted, not estimated.
Still counted. Tracking holds a visitor’s details for weeks after the click, so the user who researched on Tuesday and rang the following Friday is attributed to the right campaign. This matters more than most expect, because customers sit on bigger jobs before committing.
A small tracking tag, and we handle it. Either we install it directly or we send your web developer a short set of instructions. It takes minutes and won’t slow your site down.
Everything we built stays with you: the campaigns, the keyword lists, the conversion history. It all lives in your account from day one. We lose access, you keep the lot.
Anything else? Email info@vantice.co.uk and a human will answer.